Introduction to Media and Information Literacy

• the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else.
• the exchange of information and the expression of feeling that can result in understanding.

The medium is the message

• Marshal McLuhan's

• defined as the physical objects used to communicate with, or the mass communication through physical objects.
• It also refers to any physical object used to communicate messages

• is a broad term that covers processed data, knowledge derived from study, experience, instruction, signals or symbols.

• is the set of knowledge, skills, experience and techniques through which humans change, transform and use our environment in order to create tools, machines, products and services that meet our needs and desires.

• ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts.

• The ability to access, analyze, evaluate, and create media in a variety of forms.

• The ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats.

• The ability to use digital technology, communication tools, or networks to locate, evacuate, use and create information.

• is the essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens.